NEDBANK
DigiZonke - Voice of Employee
The "DigiZonke: Voice of Employee – Proof of Concept" project, known as DigiZonke, aimed to strategically leverage staff engagement channels to gather insights and feedback on digital products designed for staff.
The objective was to integrate the feedback process seamlessly into the daily routines of client-facing staff, minimising disruptions.
This proof of concept led to DigiZonke becoming a full portfolio item for the Design Research team in 2024, with the goal of better understanding and serving our employees.
How might we leverage active, effective staff engagement channels to gather insights and feedback on digital products designed for staff, without disrupting client-facing staff during their daily activities, but rather integrating the feedback process seamlessly into their daily routines?
DESIGN CHALLENGE
PROJECT SUMMARY
OBJECTIVES
The project aimed to strategically leverage staff engagement channels for the seamless collection of insights and feedback on digital products designed for staff members. The focus was on minimising disruption to client-facing staff during their daily activities by integrating the feedback process seamlessly into their routines.
SOLUTION
The solution involved conducting a proof of concept for an existing staff-facing product through discovery research methods.
This process culminated in DigiZonke becoming a comprehensive portfolio item for the Design Research team in 2024, aimed at deepening the understanding of our employees' needs and experiences.
ROLE: PROJECT OWNER (CONCEPTUALISER & DRIVER), CX/UX SPECIALIST
PROJECT DATE: 2023
CLIENT: NEDBANK
PROJECT STATUS: COMPLETE PROCEEDED TO BAU
NEDBANK
DigiZonke - Voice of Employee
The "DigiZonke: Voice of Employee – Proof of Concept" project, known as DigiZonke, aimed to strategically leverage staff engagement channels to gather insights and feedback on digital products designed for staff.
The objective was to integrate the feedback process seamlessly into the daily routines of client-facing staff, minimising disruptions.
This proof of concept led to DigiZonke becoming a full portfolio item for the Design Research team in 2024, with the goal of better understanding and serving our employees.
How might we leverage active, effective staff engagement channels to gather insights and feedback on digital products designed for staff, without disrupting client-facing staff during their daily activities, but rather integrating the feedback process seamlessly into their daily routines?
DESIGN CHALLENGE
PROJECT SUMMARY
OBJECTIVES
The project aimed to strategically leverage staff engagement channels for the seamless collection of insights and feedback on digital products designed for staff members. The focus was on minimising disruption to client-facing staff during their daily activities by integrating the feedback process seamlessly into their routines.
SOLUTION
The solution involved conducting a proof of concept for an existing staff-facing product through discovery research methods.
This process culminated in DigiZonke becoming a comprehensive portfolio item for the Design Research team in 2024, aimed at deepening the understanding of our employees' needs and experiences.
ROLE: PROJECT OWNER (CONCEPTUALISER & DRIVER), CX/UX SPECIALIST
PROJECT DATE: 2023
CLIENT: NEDBANK
PROJECT STATUS: COMPLETE PROCEEDED TO BAU
1. Identifying Active Projects
The first step involved identifying active projects with staff-centric products that could benefit from staff feedback. This allowed us to focus on a relevant product and maximise the impact of the feedback collected.
2. Aligning Major Stakeholders
We aligned major stakeholders with the concept, emphasising the value it would bring to their teams and projects.
Stakeholders were briefed on the research inquiries, and their support was secured to ensure smooth implementation.
PROCESS
3. Gathering Staff Sentiments
Using existing staff channels and metrics, we gathered sentiments on a newly launched staff-facing product. This involved setting up an online survey in the weekly DigiZonke staff forum, thus ensuring that the feedback process was integrated into the staff's daily routines.
4. Synthesising and Consolidating Data
The collected data was synthesised and consolidated into meaningful information and insights.
This step was crucial for transforming raw data into actionable insights that could inform product improvements.
5. Playback Session
The results of the proof of concept were presented through a playback session to relevant stakeholders. This session provided an opportunity to share insights and gather feedback on the findings.
6. Delivering the Concept
The final results from the proof of concept were presented to the Design Strategy Head, who gave the go-ahead to proceed. The concept was then pitched to Senior Design Research leads, resulting in DigiZonke becoming a full portfolio item for the Design Research team.
The "DigiZonke: Voice of Employee – Proof of Concept" project successfully demonstrated how to gather valuable feedback from client-facing staff without disrupting their daily activities.
By strategically leveraging existing engagement channels and integrating the feedback process seamlessly into staff daily routines, we were able to collect meaningful insights that informed product improvements.
This proof of concept paved the way for DigiZonke to become a comprehensive portfolio item, dedicated to understanding and enhancing the employee experience.
CONCLUSION
